Mad, Bad and Dangerous to know: Mad Men, AMC, 2007/2008

The opening sequence of Mad Men floats across the screen like a slick, successful Everyman executive’s nightmare: the silhouetted man reaches his expansive office, which slowly crumbles as he freefalls, past giant advertising billboards towards what end, we are unsure.  His doom?  Utopia?  Only the final episode will tell.

By referencing indelible images of the past (9/11, Hitchcock’s Vertigo) and soundtracked by David Carbonara’s haunting instrumental theme, the scene is set.  Madison Avenue.  New York.  The 1960s.  Nixon is in power and a young Senator by the name of John F. Kennedy is making his mark.  A time when men are men – and on Madison Avenue, they are the masters of the universe – and rarely seen without a cigarette or a drink in hand.  A time when women are housewives, mothers, daughters, secretaries, mistresses and shopgirls and occasionally, artists or divorcées – but never equals.  When children are seen but rarely heard.  When hippy beatniks and their ‘art’ are irrelevant and peripheral.  The Beatles have yet to hit America, the Summer of Love is almost a decade away and Vietnam was simply an exotic destination in East Asia.

Retro-itis

Refugees from other eras – yes, they still exist. Admittedly in this era of the long tail where anything goes and fashions from decades past are continually plundered and recycled, they’re a little harder to spot. But occasionally, you’ll spot a woman of a demonstrable age coiffeured in a particular style or attired in a certain mode or, more commonly, middle-aged men wearing suits cut from days past, oblivious to Hoxton or Harvey Nicks, much less the high street.