Judging an e-Book by its cover

Here in the UK, there has only been the faintest ripple of interest in Kindle, the wireless reading device which, endorsed by Oprah Winfrey, is making a big splash across the Pond.  Effectively an iPod for books, Kindle allows you to download books via Amazon and access them much like the iPod access music via iTunes.  Kindle, with its smooth white rectangular shape, even channels the spirit of Apple’s creation.  The Kindle application can also be added to your iPhone so that your iPhone effectively becomes an e-reader.

Mad, Bad and Dangerous to know: Mad Men, AMC, 2007/2008

The opening sequence of Mad Men floats across the screen like a slick, successful Everyman executive’s nightmare: the silhouetted man reaches his expansive office, which slowly crumbles as he freefalls, past giant advertising billboards towards what end, we are unsure.  His doom?  Utopia?  Only the final episode will tell.

By referencing indelible images of the past (9/11, Hitchcock’s Vertigo) and soundtracked by David Carbonara’s haunting instrumental theme, the scene is set.  Madison Avenue.  New York.  The 1960s.  Nixon is in power and a young Senator by the name of John F. Kennedy is making his mark.  A time when men are men – and on Madison Avenue, they are the masters of the universe – and rarely seen without a cigarette or a drink in hand.  A time when women are housewives, mothers, daughters, secretaries, mistresses and shopgirls and occasionally, artists or divorcées – but never equals.  When children are seen but rarely heard.  When hippy beatniks and their ‘art’ are irrelevant and peripheral.  The Beatles have yet to hit America, the Summer of Love is almost a decade away and Vietnam was simply an exotic destination in East Asia.